A 'stage-gate' model of entrepreneurship education developed by Dr Anne Kirketerp, External Associate Professor at Aarhus University, in 2011.
Purpose and process
Developed as a means of stimulating enterprise, the PUSH Method is a cyclical approach which encapsulates the whole entrepreneurial process. It is underpinned by Kirketerp's understanding of what enterprising behaviour is about: 'The ability/competence to make change provoking actions that adds value for someone else' (Anne Kirketerp, 2010).
It starts from the basis that a student has 'Knowledge and Skills' which they can use in tackling an entrepreneurial opportunity for making a change - the 'Visualisation' stage of the process.
In order to do so, the student must plan their actions using 'Internalised Enterprising Behaviour' which involves 7 key aspects:
- Mastery experiences - succeeding with something new is self-reinforcing and strengthens the ability to act
- Start with your means - short-term realistic goals
- Personal insight and reflection
- Courage to fail - fail forward
- Change of habits
- Role models - that indicate the next stepping stone
- Reward for action - enterprising behaviour as a learning goal.
Implementing these behaviours can help bring about 'Change-provoking action', which in turn adds to one's knowledge and skills and further capacity for Visualisation.
Offers a means of breaking down the whole entrepreneurial process into its main components against which students can be assessed/ assess themselves regarding achievement of entrepreneurial learning goals and/or setting targets for next steps in the mastery of entrepreneurship.
Curricular or thematic relevance
Process can be used in any entrepreneurial learning context, a stage-gate model of this nature will work with any learning outcome goals
How to organise:
Can influence and support the planning of enterprise activities within timetabled lessons or in other contexts such as suspended timetable/extra-curricular events.
Assessment and evaluation approaches
Assessment approaches are inbuilt and relate to most of the 7 aspects of 'internalised enterprising behaviour'
For more information, see graphic model on slide no. 2 (in Danish)
Files for download:Anne Kirketerp - oplæg Mod til foretagsomhed.pdf / 1464kB
helper do TM detail body (June 6th, 1st half)
"Success consists of going from failure to failure without loss of enthusiasm." W. Churchill - -
What stops most people from becoming successful entrepreneurs is their fear of failure. Learning "Internalised Enterprising Behaviour" will help students master this fear, get to know their strengths and weaknesses and gradually develop the skills and acquire the tools needed in order to become successful entrepreneurs.
Not everyone is born an entrepreneur but given the right guidance he/ she can certainly become one.
I will definitely try this method with my students!