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Be Entrepreneurial

Be Entrepreneurial challenges students, through interactive classroom activities, to start their own entrepreneurial venture while still in high school. The program provides useful, practical content to assist teens in the transition from being students to productive, contributing members of society.

Purpose and process

Be Entrepreneurial  introduces students to the essential elements of a practical business plan and then challenges them to start an entrepreneurial venture while still in high school.

Students will learn about advertising, competitive advantages, financing, marketing, and product development.

The program is composed of seven sessions, each 45 minutes in length. The program is recommended for students aged 15-18. Materials are packaged in a self-contained kit that includes detailed session plans for the volunteer and materials for 32 students.

Learning outcomes

Concepts: Advertisement, Business plan, Competitive advantages, Customer, Demographic, Entrepreneur, Entrepreneurial spirit, Ethical dilemma, Ethics, Financing, Franchise, Long- vs. short-term consequences, Management, Market, Market needs, Marketing, Nonprofit business, Product, Product development, Profit, Social entrepreneur, Social responsibility, Stakeholder, Voting.

Skills: Analyzing information, Business planning, Categorizing data, Decision making, Evaluating alternatives, Expressing multiple viewpoints, Graphic presentation, Oral and written communication, Presenting information, Reading for understanding, Weighing consequences, Working in groups, Working in pairs.

Curricular or thematic relevance

Standalone enterprise activity or could be linked to any entrepreneurship-related curriculum subject. Strongest impact in entrepreneurship and skills for employability areas. Recommended to vocational schools.

How to organise:

The sessions could take place in timetabled lessons as they are delivered by teachers and/or classroom volunters; alternatively, they could be delivered as an extra-curricular activity or as part of an enterprise club.

Assessment and evaluation approaches

Fully integrated within the sessions.

Volunteer involvement

Volunteers and entrepreneurs can help by providing real-life examples from the business world.

Additional comments

Additional details in English language can be found online HERE.

Provider country

Contact your national JA-YE organisation.

Provider Institution:

, JA Europe  Belgium

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