Experience Entrepreneurship

An entrepreneurial experience developed by a Portuguese secondary school which focuses on building the knowledge and skills necessary for planning and presenting a business proposal.

Purpose and process

The aim of the activity is to develop expertise in a crucial element of entrepreneurship - good business planning. Small groups of students work together to identify a theme and then have to present a business proposal around that theme.

Each group has to:

  • Create their business idea
  • Research for information around key areas - needs; potential innovative characteristics; possible ways in which they could add value to their idea
  • Contact public and/or private companies and institutions in order to look for an external partner - they must be willing to support the group in creating their business proposal and also to regularly evaluate and feed back on their proposal
  • Present and defend their proposal before a panel of invited experts

It is important that students receive mentoring in areas such as marketing, advertising, ways of accessing EU funding and the basic rules of accounting. This mentoring may be done by teachers and/or by workers/entrepreneurs from local companies.

Learning outcomes

Students will be able to:

  • Understand through direct experience what is involved in developing an effective business proposal
  • Create and manage a project consistently and effectively
  • Confidently defend and present a project in public
  • Develop critical thinking, decision-making, communication and teamwork skills.

Curricular or thematic relevance

Students choose themes for their business proposal which are associated with the course in which the project is taking place. For instance, concepts and content may be related to any of the following: Tourism; Economics; Accounting; Marketing and Advertising.

How to organise:

 This project is intended to enhance curriculum programmes in subjects such as Economics and Accounting; it is likely to be taught during timetabled lessons although it could also take place as part of an extra-curricular club or suspended timetable event.

Assessment and evaluation approaches

Students are assessed on the following aspects:

  • Proposal design and coherence
  • Potential viability of the proposal
  • Group/individual ability to defend proposal sustainability
  • Group ability to communicate and disseminate their business project.

Curricular or thematic relevance (NOT TO BE USED)

We choose themes that are associated with the courses in wich the project takes place. For example: concepts and content related with Tourism, Ecnomics, Accounting, Marketing and Advertisement

Volunteer involvement

Whenever possible it is useful to invite external partners to support the teaching of topics such as marketing, advertising, EU funding opportunities and accounting rules as they can give examples from their actual experience.

Provider country


Has been provided by school:

Escola Secund√°ria de Carvalhos

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