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Titan

Titan allows students to operate a virtual company through a Web-based simulation. The students' success depends on decisions about their product's price and their company's marketing, research and development, and business practices. Win or lose, students gain an understanding of how management decisions affect a company's bottom line.

Purpose and process

Titan challenges students to apply their knowledge of business as they compete online in the highly competitive industry of the fictional Holo-Generator.

Students enter decisions about price, production, marketing, capital investment, and research and development. The impact of their decisions will lead to the success or failure of each Holo-Generator company.

The classroom-based version of JA Titan offers lesson plans, administrator control, and economic scenarios. It is available only through your local office. However, portions of the site are available to the general public at http://titan.ja.org

JA Titan includes a program kit containing seven instructional activities and a computer simulation. It is recommended for students aged 15-18.

Learning outcomes

Concepts: Business management, Capital investment, Charitable giving, Demographics, Fixed costs, Four Ps of Marketing, Law of diminishing returns, Marketing, Marketing research, Price, Product life cycle, Production, Research and development, Target marketing, Variable costs.

Skills: Analyzing information, Critical thinking, Data analysis, Decision making, Mathematical skills, Planning, Reading charts and graphs, Research, Teamwork, Working in groups.

Curricular or thematic relevance

Standalone enterprise activity or could be linked to any entrepreneurship-related curriculum subject. Strongest impact in entrepreneurship and skills for employability areas.

How to organise:

The sessions could take place in timetabled lessons as they are delivered by teachers and/or classroom volunters; alternatively, they could be delivered as an extra-curricular activity or as part of an enterprise club.

Assessment and evaluation approaches

Fully integrated within the sessions.

Volunteer involvement

Volunteers and entrepreneurs can help by providing real-life examples from the business world.

Additional comments

Additional details in English language can be found online HERE.

Provider country

Contact your national JA-YE organisation.

Provider Institution:

, JA-YE Europe  Belgium

Website Address:

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